Over 1,200 nominations and more than 2,000 projects submitted; The title “Winner” in the Excellent Brands – Chemical Industry 2020 category for outstanding brand work goes to the bluechemGROUP.
As one of the most important German brand and business awards, the German Brand Award has been a well-known award far beyond Germany’s borders for many years. The independence and brand characteristics › brand profile, differentiation from the competition › target group relevance, homogeneity of the brand result, design quality of the brand appearance › degree of innovation, sustainability, continuity, future viability, growth and economic success of all nominated companies/brands were assessed. In addition to brands such as Braun, Siemens, Hazet, FC Bayern Muenchen, Kettler and Frankfurt Airport, the bluechemGROUP was awarded with the first place (“Winner”) in the Excellent Brands in Chemical Industry category.
The award is another milestone in the brand work of the bluechemGROUP. There are already many new and existing projects that should be tracked and implemented with high pressure. Always with the aim of further developing and adapting the products and brands at the highest level to the requirements of the markets. This ensures the future of high-quality products for the maintenance, cleaning and care of vehicles as well as the further brand sharpening of bluechemGROUP.
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